Halo 4 Rakes in $220 Million in One Day!
In what Microsoft calls the “biggest entertainment launch of the year” sales numbers of Halo 4 have officially been revealed and it comes in at an astonishing $220 million dollars. The Halo 4 sales numbers beat out the all-time day one box office record set by Harry Potter and the Deathly Hallows: Part 2. Now take into consideration that most video games cost around $60 dollars here in the United States. The average cost of movie tickets is around 5 dollars. Still, the fact that video games are making more money than huge Hollywood productions is an interesting development. Maybe one day the two will merge and become virtual reality experiences?
Halo 4 is the seventh game corresponding to the Halo universe. In the latest installment, Master Chief, an augmented super soldier frozen in cryogenic sleep awakens on board the half destroyed vessel Forward Unto Dawn. Upon awakening, Master Chief and Cortana, Master Chief’s trusted AI companion, discover a giant forerunner planet in the deeps of space. An epic journey commences and from our experience playing the campaign it won’t disappoint and you’ll definitely get a bang for your buck.
In a year when Hollywood is rolling out its biggest blockbusters, one video game has eclipsed them all. “Halo 4” is on track to reach $300 million in global sales in the first week, making it the biggest “Halo” launch in history and the biggest entertainment launch of the year to date. In the first 24 hours of its release, “Halo 4” garnered more than $220 million worldwide, eclipsing the record for the biggest day-one opening in U.S. box office history, “Harry Potter and the Deathly Hallows: Part 2,” and the biggest movie of 2012, “The Avengers” – based on U.S. sales alone.
The launch of “Halo 4” propelled lifetime sales for the “Halo” franchise beyond $3.38 billion, cementing its status as one of the most popular entertainment franchises in the world. “Halo 4” also shattered the record for the largest number of players in the history of the “Halo” franchise, with over 4 million players in the first five days. Users spent a total of 31.4 million hours playing “Halo 4,” pushing the total number of gameplay hours across the “Halo” franchise well beyond the five billion mark.
“We’re thrilled that ‘Halo 4’ has emerged as the biggest U.S. entertainment launch of the year,” said Phil Spencer, corporate vice president of Microsoft Studios. “Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the ‘Halo’ franchise, ‘Halo 4’ is kicking off a strong holiday season and has become the must-have blockbuster experience of the year.” … continued