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Microsoft’s Share of U.S. Smartphone Subscribers steadily decrease; half of a year ago

Microsoft's share of the Smartphone market is current less than that of a year ago.

Microsoft's share of the Smartphone market has decreased from 11.8% a year ago to 5.7% as of July 2011.


As the number of people owning smartphones seems to be growing at a steady rate, Microsoft’s percentage of total U.S. smartphone subscribers seems to be steadily declining. According to comScore’s July 2011 U.S. Mobile Subscriber Market Share Report, at the end of July 2011, 82.2 million people in the U.S. owned smartphones, up 10 percent from April 2011. However, Microsoft’s share of the smartphone platform market seems to be declining, as Microsoft is down one point to 5.7% (of smartphone subscribers with Microsoft’s Windows Phone and older Windows Mobile platforms) from the 6.7% it enjoyed in April. Microsoft lags greatly behind the two largest players, with Google at 41.8% and Apple at 27%. Microsoft is also greatly less than RIM, which is at 21.7%.

This 5.7% July figure looks even sadder when compared to the 11.8% that Microsoft had in July 2010.  Even more abysmal are the calculated figures of subscribers who actually use the Microsoft platforms. By the end of July 2011, 4.8 Million people used Microsoft platforms, while at the end of July 2010, 6.3 Million people used Microsoft platforms. That means that although the number of people using smartphones have increased, Microsoft has not been successful at capturing the platform market.

Perhaps the official release of Mango can help Microsoft regain some share in the realm of platform subscribers, however this cannot be enough. This brings into question Microsoft’s ability to effectively market in this growing and evolving society of technology and social media. Why is it that Apple and Google have been more effective at garnering a substantially greater share of the smartphone market, when they have been around for less than or around the same amount of time that Microsoft has (in the smartphone market)? Microsoft has been working on making the Windows Phone platforms more accessible to the consumer market, but is that the only reason why Microsoft has such a lesser share? As was seen in the case of the Zune, Microsoft learned to develop a desirable and polished product, but failed in the marketing department. We can only hope that Microsoft steps up to the plate with their marketing and partnerships so that the new sleek Windows Phone Platform does not also fade into obscurity.